Danny Scher
LP chats with a long time music promoter, Danny Scher.
The summer of 1968 looked like the summer of 2020. Americans were in the streets protesting racism, among other things. And a high school student in Palo Alto, Calif., got in on the action by enlisting the help of a jazz legend. Danny Scher came up with the idea to book Thelonious Monk to play his school's auditorium and now, a professional recording of this concert will be released publicly for the first time on July 31. The album is called Palo Alto and comes out on Impulse! Recordings in all formats.
In this episode, Danny shares the complete story about how a sixteen-year-old boy got into booking concerts while he was in high school. It's a human story where Danny was writing letters, calling the talent directly, starting a mail-order ticketing business, hanging flyers around town and hustling jazz greats at their hotels in San Francisco.
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Danny Scher
Bay Area Concert Promoter
Danny worked for twenty-four years with Bill Graham Presents in many capacities, including booking, sponsorships and amphitheatre development. His accomplishments include developing Shoreline Amphitheatre in Mountain View, California, the most successful amphitheatre in the country; creating and producing New Orleans by the Bay, the largest New Orleans food and music festival outside of New Orleans; and conceiving and procuring sponsorships with major national companies including Pepsi, Miller, Casio and the Gap.
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