Fiona Bloom
Prior to running her own business, Fiona has overseen many careers, including her time at EMI Records, where she ran marketing campaigns for Digable Planets, Gang Starr, Shara Nelson, The Solsonics, Eternal, and others.
She co-owned Sub Verse Music and 3-2-1 Records, where she signed and marketed Blackalicious, MF Doom, C-Rayz Walz, Skeme Team, and more.
At the parent company Zero Hour Records, she spearheaded the publicity department and ran campaigns for The Notwist, Varnarline, Swervedriver, Space Needle, Steve Wynn, John Wesley Harding, Threadwaxing Space, just to name a few.
As talent booker for Joe’s Pub, she developed the highly popular Late Night Series, then went on to run the International Department at TVT Records.
She also showcased and gave NY debuts to some of the hottest indie acts on the scene including Slum Village, Saian Supa Crew, Spank Rock, TTC, Loop Troop, Eternia, Timbuktu, Zion I, Atmosphere, Aloe Blacc, Swollen Members, Dub Inc, etc.
Before her record Industry work, she was a radio personality in Atlanta with a widely popular urban show on WRFG 89.3FM, a party promoter, freelance publicist, and a voice-over talent.
And before that: A Concert Pianist in England where she grew up!
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Fiona Bloom
Owner, The Bloom Effect
The Bloom Effect is a consulting company in the Entertainment industry. Produced and promoted over 400 special events, private parties, and publicity for authors, artists, albums and fashion boutique labels
The Bloom Effect also offers International strategy and consulting in emerging markets such as Korea, Chile, and India as well as Europe, Japan and rest of world.
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